40 years of transactional data provides access to a vast amount of historical data, enabling businesses to gain insights into trends and patterns over time.

Coverage of the entire United States ensures comprehensive data and insights for all regions, helping businesses make informed decisions based on a complete understanding of the market.

Analysis of 136 Billion+ data points allows for more accurate and detailed insights, enabling businesses to make more informed decisions.

Increase from 9 to 56 different regions based on geography, demographics, socioeconomic data, etc., provides more detailed regional breakdowns, helping businesses make decisions that are tailored to specific markets.

Continual optimization of data ensures that the insights provided are up-to-date and relevant, enabling businesses to stay ahead of the competition.

Inclusion of out-of-the-box data points like magazine subscriptions provides a wider range of insights, helping businesses make decisions based on a more complete understanding of their target audience.